Global Supply Chain Spirit

Wayfair asked for a short, high-energy video to play at their company Town Hall, built entirely from UGC but unified with Wayfair branding. We designed a playful, immersive concept that mimicked the experience of navigating a live Slack channel — clicking through posts to reveal authentic employee content. The result felt spontaneous and interactive while staying polished and on-brand. The video was met with an overwhelming response: it became a Town Hall highlight, moved "leadership to tears," and was quickly requested for broader use by Wayfair’s supply chain communications team.