Life is Not a Spectator Sport

Reebok asked their employees to share what the phrase “Life is not a spectator sport” meant to them. We took their self-shot footage and transformed it into a cohesive motion design piece for an internal event. We edited the footage, found a narrative, and designed motion graphics that provided uniformity while staying on-brand. Reebok was pleased enough with the result to ask us to create four additional compilations, each featuring different speakers.