Member Voice Promo

Filene needed a fast, engaging promo to introduce Member Voice, their new program that helps credit unions tap into customer insights. The goal was to show credit unions why the product matters—what problems it solves, how it works, and how it fits into their business. With a tight production timeline, we designed a character system built from textured dots—simple enough to animate quickly, but flexible enough to convey personality through expressions, props, and color. The result was a piece that stayed true to Filene’s brand while keeping the tone upbeat and high-energy, even for a product rooted in data and research.