The Commute from Chaos to Clarity

When USAA’s Vivek Gupta prepared his Vision 2030 presentation, he needed a way to show how ServiceNow could transform from today’s fragmented workflow into a seamless, AI-powered future. The challenge was to take a complex story--platform modernization, new use cases, and the future of work--and make it both clear and engaging for his audience. Working with Vivek, we collaborated on script development, storyboards, animatics, narration, and sound design, landing on a friendly, humorous style that kept the technology approachable while underscoring the real human benefits. We supplied Vivek with a steady stream of video drafts so he had plenty of time to practice and feel ready for the big day. The finished video balanced humor with vision: a relatable look at the frustrations of today, contrasted with the possibilities of 2030. In the end, Vivek used the video to deliver a clear, engaging presentation and his feedback let us know the project hit the mark.